A simple 1 pager on
1. Why this
You can either be better better than the incumbent or build something entirely novel.
Better - why are you better/faster/cheaper than the incumbent?
Novel - why do you think no one else did it before you?
2. Why now
What has changed that allows you to do what you are doing now?
If this could've been done 5 years ago and wasn't, why is today different?
3. Why you guys
Whats your obsession/skin in the game to building what you are building?
4. Evidence you can execute:
Show why you can execute on
Product
Tech
Scaling/Sales
5. What will you do with the money
Where will my money be used(give me specific outcomes)?
What will you have before you raise the next round?
6. What is your unfair advantage?